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Author: Steve O'Keefe

Steve O'Keefe is the Content Director at Orobora where he designs content marketing campaigns for authors, experts, companies and brands. Steve is the author of The Complete Guide to Internet Publicity (WILEY) and taught Internet Public Relations at Tulane University for over a decade.
10 Mostly Free Things Authors Can Do to Promote Their Own Books

10 Mostly Free Things Authors Can Do to Promote Their Own Books

A two-sided primer for authors looking for cheap, effective ways to promote their own books. Many publishers won’t tell authors about these tools because the publishers understandably hate Amazon. If you work Amazon right, however, you don’t even need a website.

June 3, 2021June 18, 2021
by Steve O'Keefe
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Welcome to Orobora!

Welcome to Orobora!

Orobora provides Online Marketing Services.
We specialize in Authors, Experts and Celebrities.
For a Free Consultation call 540-324-7023.

January 26, 2019June 3, 2021
by Steve O'Keefe
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In Memory of Judith Appelbaum, Editor at Large

In Memory of Judith Appelbaum, Editor at Large

A remembrance of Judith Appelbaum, author of How to Get Happily Published, former managing editor at Publishers Weekly, and Editor at Large for the IBPA Independent.

September 21, 2018September 25, 2018
by Steve O'Keefe
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Book Review: Don’t Sell Me, Tell Me

Book Review: Don’t Sell Me, Tell Me

I went from not liking Greg Koorhan’s new book,
“Don’t Sell Me, Tell Me,” to being a big fan.
If you’re trying to write your story this book helps.

January 10, 2018July 1, 2018
by Steve O'Keefe
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Book Review: Secrets of the Softer Side of Selling

Book Review: Secrets of the Softer Side of Selling

Decades of wisdom are cooked down in
“Secrets of the Softer Side of Selling”
a great guide for couples or families in business together.

November 16, 2017July 1, 2018
by Steve O'Keefe
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Staunton Media Lab Unveils ARMi Assistive Technology Arm

Staunton Media Lab Unveils ARMi Assistive Technology Arm

The Staunton Media Lab reveals a breakthrough in assistive technology:
— The ARMi Assistive Technology Arm —
putting advanced technology within reach of the disabled.

September 1, 2017July 1, 2018
by Steve O'Keefe
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Four Great Examples of List Building

Four Great Examples of List Building

Your list is a significant part of the value of your enterprise.
It pays to grow and groom your list.

June 7, 2017March 4, 2018
by Steve O'Keefe
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What Kills a Honey Badger?

What Kills a Honey Badger?

The honey badger is considered to be the fiercest fighting animal on Earth. So what kills a honey badger? The answer will surprise you.

January 24, 2017July 1, 2018
by Steve O'Keefe
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Fecalnomics: Why Good People Make Shitty Decisions

Fecalnomics: Why Good People Make Shitty Decisions

Steve O’Keefe discusses the nature of poor decision-making, based on his Amazon review of Thinking Fast & Slow by the Nobel economist Daniel Kahneman.

December 8, 2016
by Steve O'Keefe
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Monkeys Throwing Feces Are Smarter Than You!

Monkeys Throwing Feces Are Smarter Than You!

A critical review of “Thinking Fast and Slow” by Nobel Laureate Daniel Kahneman, one of the founders of Behavioral Economics.

September 7, 2016July 1, 2018
by Steve O'Keefe
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Getting Alice: How to Get Anything You Want

Getting Alice: How to Get Anything You Want

You can get anything you want…
… even Alice!
Fresh Ideas on How to Pitch

August 31, 2016May 5, 2020
by Steve O'Keefe
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Improving Mom’s Spaghetti Sauce

Improving Mom’s Spaghetti Sauce

Mom’s Spaghetti Sauce is held up as something that cannot be improved upon. Steve O’Keefe reveals a secret recipe for making your mom’s spaghetti sauce even better. Will it survive his Sicilian mother’s scrutiny?

July 1, 2015July 1, 2015
by Steve O'Keefe
2 Comments on Improving Mom’s Spaghetti Sauce
Book Review: Life in Half a Second

Book Review: Life in Half a Second

A successful entrepreneur, bodybuilder, business coach, and psychologist, Matthew Michalewicz, suggests five doors you must walk through if you’re serious about achieving success.

June 8, 2015July 1, 2018
by Steve O'Keefe
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Billion Dollar Database

Billion Dollar Database

A bankruptcy court recently valued a single CRM database at $1 billion.
Find out who owns this billion-dollar database and how you can
build a customer database worth $10 to $25 per contact.

April 29, 2015May 5, 2020
by Steve O'Keefe
1 Comment on Billion Dollar Database
continuous improvement

continuous improvement

Orobora is dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting followers.

March 6, 2015June 30, 2015
by Steve O'Keefe
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what is orobora?

what is orobora?

Orobora is the science of continuous improvement. Orobora, Inc. is a new business dedicated to continuous improvement of our clients’ communications and the professional lives of those who work with us.

January 28, 2015May 5, 2020
by Steve O'Keefe
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the death of bullshit marketing

the death of bullshit marketing

I have smelled the future of marketing, and it is much sweeter than its past!

January 27, 2015January 28, 2015
by Steve O'Keefe
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CMS + CRM = OMG

CMS + CRM = OMG

Like many small businesses, Orobora has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage. 

January 26, 2015January 26, 2018
by Steve O'Keefe
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newsjacking vs. newsblogging

newsjacking vs. newsblogging

I recently attended a Newsjacking webinar with the legendary David Meerman Scott.

January 23, 2015February 16, 2015
by Steve O'Keefe
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buying your way onto bestseller lists

buying your way onto bestseller lists

In a recent issue of The Wall Street Journal, long-time publishing correspondent Jeffrey A. Trachtenberg outed book PR firm ResultSource for engineering appearances on bestseller lists for clients’ books.

January 22, 2015March 5, 2018
by Steve O'Keefe
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Recent Posts

  • 10 Mostly Free Things Authors Can Do to Promote Their Own Books
  • Welcome to Orobora!
  • In Memory of Judith Appelbaum, Editor at Large
  • Book Review: Don’t Sell Me, Tell Me
  • Book Review: Secrets of the Softer Side of Selling
  • Staunton Media Lab Unveils ARMi Assistive Technology Arm
  • Four Great Examples of List Building
  • Self-Publishing: New Formats, Old Challenges (but Amazon Still Rules)
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