Welcome to Orobora!
Orobora provides Online Marketing Services.
We specialize in Authors, Experts and Celebrities.
For a Free Consultation call 540-324-7023.
Author: Steve O'Keefe
Steve O'Keefe is the Content Director at Orobora where he designs content marketing campaigns for authors, experts, companies and brands. Steve is the author of The Complete Guide to Internet Publicity (WILEY) and taught Internet Public Relations at Tulane University for over a decade. In addition to his work with Orobora, Steve is Director of the Staunton Media Lab, a media arts program for the deaf, blind and uniquely able where he sources audio and video for campaigns.
In Memory of Judith Appelbaum, Editor at Large
A remembrance of Judith Appelbaum, author of How to Get Happily Published, former managing editor at Publishers Weekly, and Editor at Large for the IBPA Independent.
Book Review: Don’t Sell Me, Tell Me
I went from not liking Greg Koorhan’s new book,
“Don’t Sell Me, Tell Me,” to being a big fan.
If you’re trying to write your story this book helps.
Book Review: Secrets of the Softer Side of Selling
Decades of wisdom are cooked down in
“Secrets of the Softer Side of Selling”
a great guide for couples or families in business together.
Staunton Media Lab Unveils ARMi Assistive Technology Arm
The Staunton Media Lab reveals a breakthrough in assistive technology:
— The ARMi Assistive Technology Arm —
putting advanced technology within reach of the disabled.
Four Great Examples of List Building
Your list is a significant part of the value of your enterprise.
It pays to grow and groom your list.
What Kills a Honey Badger?
The honey badger is considered to be the fiercest fighting animal on Earth. So what kills a honey badger? The answer will surprise you.
Fecalnomics: Why Good People Make Shitty Decisions
Steve O’Keefe discusses the nature of poor decision-making, based on his Amazon review of Thinking Fast & Slow by the Nobel economist Daniel Kahneman.
Monkeys Throwing Feces Are Smarter Than You!
A critical review of “Thinking Fast and Slow” by Nobel Laureate Daniel Kahneman, one of the founders of Behavioral Economics.
Getting Alice: How to Get Anything You Want
You can get anything you want…
… even Alice!
Fresh Ideas on How to Pitch
Improving Mom’s Spaghetti Sauce
Mom’s Spaghetti Sauce is held up as something that cannot be improved upon. Steve O’Keefe reveals a secret recipe for making your mom’s spaghetti sauce even better. Will it survive his Sicilian mother’s scrutiny?
Book Review: Life in Half a Second
A successful entrepreneur, bodybuilder, business coach, and psychologist, Matthew Michalewicz, suggests five doors you must walk through if you’re serious about achieving success.
Billion Dollar Database
A bankruptcy court recently valued a single CRM database at $1 billion.
Find out who owns this billion-dollar database and how you can
build a customer database worth $10 to $25 per contact.
continuous improvement
Orobora is dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting followers.
what is orobora?
Orobora is the science of continuous improvement. Orobora, Inc. is a new business dedicated to continuous improvement of our clients’ communications and the professional lives of those who work with us.
the death of bullshit marketing
I have smelled the future of marketing, and it is much sweeter than its past!
CMS + CRM = OMG
Like many small businesses, Orobora has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage.
newsjacking vs. newsblogging
I recently attended a Newsjacking webinar with the legendary David Meerman Scott.
buying your way onto bestseller lists
In a recent issue of The Wall Street Journal, long-time publishing correspondent Jeffrey A. Trachtenberg outed book PR firm ResultSource for engineering appearances on bestseller lists for clients’ books.