What is a “book,” anyway? And how did we arrive at that definition? Actor and author B.J. Novak addresses this in his children’s book, appropriately titled, “The Book With No Pictures”. His performance in this video demonstrates something all book lovers know: a “book” is simply the delivery device. What is actually a “book” is […]
Last week The Wall Street Journal ran a piece about building a brand with a small budget. The recommendations from two entrepreneurs were right on the mark. The first bit of advice was to focus on investing time, not money. The second was to have the company establish a trusted “Figurehead.” Both are so important to branding. Investing […]
We admit it: we’re a bit spoiled living and working in Staunton, Virginia.
Average monthly visitors increased 33% in 2014 at the blog, Childhood Obesity News. If that doesn’t grab your attention, maybe this will: Most of the traffic went to posts written *before* 2014. What’s up with that?
Børk! Børk! Børk! Swedes are so-so on him but the Swedish Chef, the classic Muppets character, remains a cultural favorite. Add one part pop culture featuring tweeting chefs (see: the premise of last year’s Chef), and two parts nation of self-proclaimed foodies and “social media experts,” you get a soupy mix, of, well:
At orobora, we hire journalists with experience covering a specific news beat. We also hire writers with a combination of specific credentials (often masters degrees or doctorates) and superb writing samples.
Bloggers are key to any modern marketing strategy. How you reach out to them is as important as the quality of the product or service you hope they will review. Here are best practices:
Focus shifts from the sales funnel to the buyer’s funnel, social marketing gets harder, and other trends.
Apparently, there’s no such thing as “bad” publicity. Sony sets records for online revenue after a vicious hack curtails the release of “The Interview.” Digital first the new distribution model?
The dominant view of business is one of adversity against competitors. A smarter view is understanding how competitors working together can achieve success. Read the post at Business.com. Photo by Antonio Thomás Koenigka