bootstrapping brand building

Last week The Wall Street Journal ran a piece about building a brand with a small budget. The recommendations from two entrepreneurs were right on the mark. The first bit of advice was to focus on investing time, not money. The second was to have the company establish a trusted “Figurehead.” Both are so important to branding. Investing Time David Ciccarelli, founder and CEO of Voices.com, Ontario, is the entrepreneur who recommended time spent with   content creation. Maintaining a blog or a podcast requires significant time investment. However, the…

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