newsletter archive

SunSoul by Deborah O'Keeffe

“SunSoul” collage ©2015 by Deborah O’Keeffe. All Rights Reserved. Used with permission.

Below is an archive of Continuous Improvement: The Newsletter of Orobora. Shockingly, our newsletter is available in a print edition, which we will mail to you if you subscribe. You can also get an email when a new edition is posted on the web. And you can view backlist issues in the archive in either HTML or PDF.


ci05-2016-december

Issue #5 — Winter 2016: Fecalnomics
Steve O’Keefe discusses the nature of poor decision-making, based on his Amazon review of Thinking Fast & Slow by the Nobel economist Daniel Kahneman.
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Podcast Version of Newsletter
#bookreview #fecalnomics #DanielKahneman


CI04-2016-August
Issue #4 — Autumn 2016: Getting Alice
Steve O’Keefe introduces the Four-Part Pitch that can be used as an email pitch for just about anything: clients, customers, collaborators, donors — even dates.
Web Version of Newsletter
PDF Version of Newsletter
Podcast Version of Newsletter
#PR #CI #fourpartpitch


CI03-2015-JulyIssue #3 — Autumn 2015: Improving Mom’s Spaghetti Sauce
Mom’s Spaghetti Sauce is held up as something that cannot be improved upon. Steve O’Keefe reveals a secret recipe for making your mom’s spaghetti sauce even better. Will it survive his Sicilian mother’s scrutiny?
Web Version of Newsletter
PDF Version of Newsletter
#BMom #CI


CI02-2015-May
Issue #2 — Summer 2015: Billion Dollar Database
A bankruptcy court recently valued a single CRM database at $1 billion. Find out who owns this billion-dollar database and how you can build a customer database worth $10 to $25 per contact.
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PDF Version of Newsletter
#crm #ROI #workyourlist


CI01-2015-March2Issue #1 — Spring 2015: Continuous Improvement
Introducing Orobora — dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting referrals.
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#metrics #crm #ROI

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