Below is an archive of Continuous Improvement: The Newsletter of Orobora. Shockingly, our newsletter is available in a print edition, which we will mail to you if you subscribe. You can also get an email when a new edition is posted on the web. And you can view backlist issues in the archive in either HTML or PDF.
Issue #6 — 10 Mostly Free Things Authors Can Do to Promote Their Own Books
A two-sided primer for authors looking for cheap, effective ways to promote their own books. Many publishers won’t tell authors about these tools because the publishers understandably hate Amazon. If you work Amazon right, however, you don’t even need a website.
Web Version of Newsletter
PDF Version of Newsletter
#author #PR #amazon #free
Issue #5 — Fecalnomics
Steve O’Keefe discusses the nature of poor decision-making, based on his Amazon review of Thinking Fast & Slow by the Nobel economist Daniel Kahneman.
Web Version of Newsletter
PDF Version of Newsletter
Podcast Version of Newsletter
#bookreview #fecalnomics #DanielKahneman
Issue #4 — Getting Alice
Steve O’Keefe introduces the Four-Part Pitch that can be used as an email pitch for just about anything: clients, customers, collaborators, donors — even dates.
Web Version of Newsletter
PDF Version of Newsletter
Podcast Version of Newsletter
#PR #CI #fourpartpitch
Issue #3 — Improving Mom’s Spaghetti Sauce
Mom’s Spaghetti Sauce is held up as something that cannot be improved upon. Steve O’Keefe reveals a secret recipe for making your mom’s spaghetti sauce even better. Will it survive his Sicilian mother’s scrutiny?
Web Version of Newsletter
PDF Version of Newsletter
#BMom #CI
Issue #2 — Billion Dollar Database
A bankruptcy court recently valued a single CRM database at $1 billion. Find out who owns this billion-dollar database and how you can build a customer database worth $10 to $25 per contact.
Web Version of Newsletter
PDF Version of Newsletter
#crm #ROI #workyourlist
Issue #1 — Continuous Improvement
Introducing Orobora — dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting referrals.
Web Version of Newsletter
PDF Version of Newsletter
#metrics #crm #ROI