bootstrapping brand building

Last week The Wall Street Journal ran a piece about building a brand with a small budget. The recommendations from two entrepreneurs were right on the mark. The first bit of advice was to focus on investing time, not money. The second was to have the company establish a trusted “Figurehead.” Both are so important to branding. Investing Time David Ciccarelli, founder and CEO of, Ontario, is the entrepreneur who recommended time spent with   content creation. Maintaining a blog or a podcast requires significant time investment. However, the…

tech, jobs, and the blue ridge

  We admit it: we’re a bit spoiled living and working in Staunton, Virginia.

continuous improvement

Strad by Collage Artist Deborah O'Keeffe

Orobora is dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting followers.

case study: 33% growth in one year

content driving sales

Average monthly visitors increased 33% in 2014 at the blog, Childhood Obesity News. If that doesn’t grab your attention, maybe this will: Most of the traffic went to posts written *before* 2014. What’s up with that?

how to pitch bloggers

Bloggers are key to any modern marketing strategy. How you reach out to them is as important as the quality of the product or service you hope they will review. Here are best practices:

what is orobora?

Orobora is the science of continuous improvement. Orobora, Inc. is a new business dedicated to continuous improvement of our clients’ communications and the professional lives of those who work with us.

the death of bullshit marketing

I have smelled the future of marketing, and it is much sweeter than its past!


Like many small businesses, Orobora has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage. 

newsjacking vs. newsblogging

I recently attended a Newsjacking webinar with the legendary David Meerman Scott.

buying your way onto bestseller lists

In a recent issue of The Wall Street Journal, long-time publishing correspondent Jeffrey A. Trachtenberg outed book PR firm ResultSource for engineering appearances on bestseller lists for clients’ books.

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