Billion Dollar Database

Billion Dollar Database

A bankruptcy court recently valued a single CRM database at $1 billion.
Find out who owns this billion-dollar database and how you can
build a customer database worth $10 to $25 per contact.

The Future of Books

What is a “book,” anyway? And how did we arrive at that definition? Actor and author B.J. Novak addresses this in his children’s book, appropriately titled, “The Book With No Pictures”. His performance in this video demonstrates something all book lovers know: a “book” is simply the delivery device. What is actually a “book” is the brew between whatever material shared and the reader’s mind… “Books” then, provide an experience that is entirely unique to the person experiencing it. (Certainly, there must exist one or more theory books…

bootstrapping brand building

Last week The Wall Street Journal ran a piece about building a brand with a small budget. The recommendations from two entrepreneurs were right on the mark. The first bit of advice was to focus on investing time, not money. The second was to have the company establish a trusted “Figurehead.” Both are so important to branding. Investing Time David Ciccarelli, founder and CEO of, Ontario, is the entrepreneur who recommended time spent with   content creation. Maintaining a blog or a podcast requires significant time investment. However, the…

tech, jobs, and the blue ridge

  We admit it: we’re a bit spoiled living and working in Staunton, Virginia.

continuous improvement

Strad by Collage Artist Deborah O'Keeffe

Orobora is dedicated to the science of continuous improvement. This post explains how to boost your business by 15% this year using simple practices for distributing content and harvesting followers.

case study: 33% growth in one year

content driving sales

Average monthly visitors increased 33% in 2014 at the blog, Childhood Obesity News. If that doesn’t grab your attention, maybe this will: Most of the traffic went to posts written *before* 2014. What’s up with that?

how to pitch bloggers

Bloggers are key to any modern marketing strategy. How you reach out to them is as important as the quality of the product or service you hope they will review. Here are best practices:

what is orobora?

Orobora is the science of continuous improvement. Orobora, Inc. is a new business dedicated to continuous improvement of our clients’ communications and the professional lives of those who work with us.

the death of bullshit marketing

I have smelled the future of marketing, and it is much sweeter than its past!


Like many small businesses, Orobora has been working at wedding our Content Management System (CMS) and our Customer Relationship Management (CRM) software into one full-circle marketing marriage. 

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