The Orobora Newsblog

Book Review: Secrets of the Softer Side of Selling

Whether you are in business by yourself, in a family enterprise, or in sales for a small or large firm, you'll benefit from the decades of wisdom cooked down into "Secrets of the Softer Side of Selling."

Staunton Media Lab Unveils ARMi Assistive Technology Arm

Staunton Media Lab Unveils ARMi Assistive Technology Arm         ARMi Brings Tech Tools Within Reach of Disabled Putting 1,000 helping hands into homes this holiday season. (Staunton, VA — September 1, 2017) On Friday, September 1, the Staunton Media Lab will debut a breakthrough in assistive technology — the ARMi Assistive Technology Arm — putting advanced technology within reach of the disabled. The ARMi (short for “Advanced Recreational Media Interface”) is a portable, mechanical arm that allows for “hands-free” use of smartphones, tablet computers, remote controls,...

Four Great Examples of List Building

Your list is a significant part of the value of your enterprise. It pays to grow and groom your list.

Self-Publishing: New Formats, Old Challenges (but Amazon Still Rules)

Self-publishing is on the rise, but the authors are not alone though they can be as independent in their decision-making as they choose.

What Kills a Honey Badger?

The honey badger is considered to be the fiercest fighting animal on Earth. So what kills a honey badger? The answer will surprise you.

Fecalnomics: Why Good People Make Shitty Decisions

Steve O'Keefe discusses the nature of poor decision-making, based on his Amazon review of Thinking Fast & Slow by the Nobel economist Daniel Kahneman.

Getting Alice: How to Get Anything You Want

Getting Alice: How to Get Anything You Want, by Steve O'Keefe. An original feature article on pitching from the latest issue of Continuous Improvement: The Newsletter of Orobora.

Improving Mom’s Spaghetti Sauce

Mom's Spaghetti Sauce is held up as something that cannot be improved upon. Steve O'Keefe reveals a secret recipe for making your mom's spaghetti sauce even better. Will it survive his Sicilian mother's scrutiny?

Book Review: Life in Half a Second

A successful entrepreneur, bodybuilder, business coach, and psychologist, Matthew Michalewicz, suggests five doors you must walk through if you're serious about achieving success.

Billion Dollar Database

A bankruptcy court recently valued a single CRM database at $1 billion. Find out who owns this billion-dollar database and how you can build a customer database worth $10 to $25 per contact.

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