about

orobora collage by Deborah O'Keeffe

orobora
Copyright Deborah O’Keeffe. All Rights Reserved. Used with permission.

Orobora is continuous improvement…

Orobora, Inc., is a business dedicated to continuous improvement of our clients’ communications and the professional lives of those who work with us. Our specialties are content marketing, expert content and online public relations. Orobora is the parent company of the Staunton Media Lab, our source for audio and video content.

The word, orobora, is a variation of the word “ouroborus” — a  snake chasing its tail — often used as a symbol of infinity. We interpret orobora as a symbol of continuous improvement, more like the rings of a tree than a restless serpent. We use the artwork of collage artist Deborah O’Keeffe to visually illustrate the concept.

Internet Publicity Services

Orobora is the fifth incarnation of Internet Publicity Services, Inc., founded by Steve O’Keefe in 1994. Internet Publicity Services was among the first Internet PR firms in the world. IPS syndicated content in the form of book excerpts and news releases, and produced online programing for customers including Ripley’s Believe It Or Not!, Random House’s Seussville, Read Across America, The Annick Livebrary, The New York Review of Books, and the Ad:Tech Conference.

Patron Saint Productions

IPS was reborn as Patron Saint Productions in 2001. Dedicated to teaching individuals and businesses in how to produce ethical, effective online PR campaigns. For 11 years, Steve O’Keefe taught Internet PR at Tulane University. He also taught at Stanford University, UCLA Extension, Rowan University, Loyola University, and for the PRSA, PMA, IBPA and other trade groups. Steve was co-founder of the International Association of Online Communicators (IAOCblog.com), an early effort to establish professional standards for online communicators.

SixEstate Communications

Next came SixEstate and the science of Newsblogging. In 2010, pushed out of New Orleans by one too many hurricanes, O’Keefe moved to Staunton, Virginia, a small town of 25,000 people cradled between two mountain ranges. For five years, he worked with David Reich at SixEstate perfecting Newsblogging — using expert journalists to provide daily news coverage for client websites. In 2015, Orobora was formed to put newsblogging into a larger context of online marketing that includes audio, video, and public relations.

What is Orobora?

Orobora offers everything for marketing and customer acquisition, from contacts to content, from CMO to DIY, including newswire services, interviewing services, lead generation, CRM management, CMS management, database maintenance, social networking management, and the online share of new product launches, marketing campaigns, and PR campaigns. Send us your idea and we’ll send you an estimate. If you know someone whose marketing could use a little continuous improvement — a little orobora — we appreciate the referral.

We all win when things get better!

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